Objective and content of the mission:
VO Citizen supported AWEX in developing and promoting a strong and credible brand image for Belgium’s Walloon Region with the goal of attracting foreign investors and encouraging all its citizens to vaunt the merits of their region.
Project:
VO came up with a new identity for Wallonia. This included a logo and creating a recognisable visual language, which is attractive and can be adapted by each of the Walloon institutions.