All cases

AWEX (Walloon Export Agency)
Branding Wallonia

Objective and content of the mission:

VO Citizen supported AWEX in developing and promoting a strong and credible brand image for Belgium’s Walloon Region with the goal of attracting foreign investors and encouraging all its citizens to vaunt the merits of their region.


VO came up with a new identity for Wallonia. This included a logo and creating a recognisable visual language, which is attractive and can be adapted by each of the Walloon institutions.