Strengthening EU-Togo Relations
The briefing
The European Union and its Member States are deepening their partnership with the Republic of Togo. VO Europe, in collaboration with Agriconsulting, was entrusted in 2023 to implement a multi-year communications contract aimed at strengthening public awareness of this partnership. The brief included designing a strategic communication and visibility plan, producing tailored communication materials, supporting high-profile public events, and ensuring regular media and community engagement.
The solution
We developed and are currently implementing a comprehensive, three-year action plan covering media relations, stakeholder mapping, campaign design, public event coordination, and continuous visibility efforts. Activities include social media content creation, press briefings, public awareness campaigns, dedicated event support (e.g. Europe Day, International Women’s Day, Erasmus+ events), and reporting mechanisms to measure perception shifts and impact. Local relevance and environmental responsibility are embedded throughout, with recycled materials and culturally attuned messages.
The results
The project is already delivering concrete results: improved EU visibility across Togolese media and public discourse, vibrant public engagement at key EU-branded events, and a structured, data-informed communication approach. Regular perception analysis helps guide adaptations, ensuring the communication efforts remain impactful and aligned with EU objectives and SDG 17.
