This could be seen as the core question to which VO Europe had to provide an answer and solutions for ECC-Net – the network of European Consumer Centres.
This network runs across 30 European countries and is in search of greater public visibility. Their core-business: providing individual advice during cross-border commercial litigations.
The challenge is to produce innovative methodologies so that the network itself increases its skills in the field of communications and quality- the two pillars of brand-building.
In order to reach that objective, we started with the beginning: reviewing the capacities of each of the members of the network, and those of the network as a whole. We looked at off-line and on-line practices, including social media, and produced a communication strategy and materials which the Centres could themselves deploy, adapt and measure.
Empowerment is the keyword, but so is coaching ! Raising the profile of ECC-Net as a brand implies that all the members of the network benefit from the advices from our experts. Our feeling is that a one-size-fits-all approach cannot work. All we can hope for is to set the tone, and provide the adequate guidance.